Instagram is quite famous going by the statistics as more than 1 billion people use it every month. Half of these subscribers log into their accounts daily which is also a good number. The numbers that you see here are not by sheer luck. There must be something that is attracting people to this platform. The fact that it has overtaken other social platforms which have been around for more than a decade should tell you something good about it. The following are some of the reasons why Instagram is popular across all generations
It is a visual platform
The person who said that a picture is worth a thousand words was not wrong. Instagram is concreteproof that visuals play a critical role when it comes to attract people and pass messages. Most social media users are moving towards visual content, and this explains why some books are being produced as movies and films. The Instagram platform gives you a chance to express yourself using graphics and use a caption to make the message sink home. It is also worth noting that it was the first mobile application that was solely dedicated to sharing images.
Ease of use
You do not need to know how to code or be a programmer to use this platform. The back-end developers have done the hard part, and it is now up to you to enjoy your interface. The sign-up process is easy as you can use your email or your Facebook details to create an account. It even gets better because it has inbuilt editing tools to make your content attractive. You can try a few editing techniques and pass out the message that will show your true picture. More than 60% of those who use the internet daily do so from their mobile devices. Instagram works perfectly on mobile devices as it was initially made for such devices.
You can automate some functions
How does it feel when you get a helper in social media management but still get awesome results from your campaigns? That is what a good Instagram bot gives so that you can concentrate on other business functions. You will find that you save time, resources and still reach out to more people than you could have done if you did yourself. Sguru reviews some of the coolest tools that you can use to grow your account and get the results you desire.